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Infinity Expo

SOMS Exhibition & Conference 2024

SOMS Exhibition & Conference 2024

The Fertilizer Opportunity

In India's speciality fertilizers market, water-soluble fertilizers accounted for 54.3% of the market share in 2021. Water-soluble fertilizers are mostly used for the application of primary nutrients in the country. About 78.5% of primary nutrients are water-soluble fertilizers, and 5.6% and 3.8% of secondary macronutrients and micronutrients accounted for water-soluble fertilizers in 2021.

The rise in demand for high-efficiency fertilizers, ease of application, adoption of sustainable farming practices, and higher environmental safety are some of the factors driving the speciality fertilizers market in India. Field crops and horticultural crops were the major consumers of slow-release fertilizers, accounting for 75.8% and 24.1% of the market volume in 2021. The intensive field crop and horticultural crop cultivation in the country are anticipated to drive the market for slow-release fertilizers.

The Indian controlled-release fertilizer market has shown a decline in market value even though consumption increased notably by 52.9% during the study period. The main reason for this is the Indian government making it mandatory for all domestic producers of urea to produce 100% neem coated-urea and distribute it at a subsidized price to the farmers.

Liquid fertilizers accounted for 41.9% of India's specialty fertilizers market in 2021. Straight fertilizers accounted for the maximum share of the liquid fertilizer market, accounting for 69.2%. This segment was valued at USD 964.0 million in 2017 and is anticipated to reach USD 1.70 billion by 2028.

Complex fertilizers accounted for 30.8% of the liquid fertilizers market in 2021. Slow-release fertilizers accounted for 1.7% of the total speciality fertilizer market value in 2021.

This presents an opportune timing and backdrop for a platform where are stakeholders can come together, share knowledge, expand market networks and garner bigger shares whilst growing the market


Reasons to participate in SOMS 2024

  • Networking Opportunities: Connect with industry professionals, suppliers, distributors, and potential clients. Build relationships with key stakeholders in the fertilizer industry.
  • Market Exposure: Showcase your products and services to a targeted audience. Increase brand visibility and market presence.
  • Product Launch Platform: Introduce new fertilizer products, technologies, or innovations to the market. Gain immediate feedback and generate interest in your latest offerings.
  • Market Research: Conduct first-hand market research by interacting with potential customers and competitors. Understand customer needs and preferences to refine your product or service offerings.
  • Business Development: Identify potential business partners, distributors, and collaborators. Explore new markets and business opportunities within the fertilizer industry.

Reasons to visit SOMS 2024

  • Technology Showcase: Identify the latest technologies, machinery, and equipment to help your fertilizer production unit.
  • Product Discovery: Explore a wide range of fertilizer products, including new releases and innovative solutions. Learn about the features, benefits, and applications of different fertilizers in the market.
  • Evaluate Suppliers and Manufacturers: Evaluate different suppliers and manufacturers of fertilizers and related products. Compare offerings, quality, and pricing to make informed procurement decisions.
  • Collaboration Opportunities: Identify potential business partners, distributors, and collaborators. Explore opportunities for collaboration or joint ventures within the industry.
  • Sustainable Agriculture Practices: Learn about sustainable and eco-friendly fertilizer production and application practices. Explore products and technologies that promote environmentally responsible agriculture.


Date: 4-5 July 2024

Venue: Mahatma Mandir Convention Centre, Ahmedabad, Gujrat

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